You know what kilishi is right?
That peppered dry meat sold usually in the Northern part of Nigeria. They are so popular Tuface even mentioned it in the song he was featured in by P-Square. He said something like…
“Everytime I go Abuja I dey buy you kilishi…
Click here to watch it on Youtube
By the way, I’m a huge Tuface fan. Along with PSquare and D’banj I believe they are the three biggest acts we have in this country.
Please note I said biggest. Don’t bring any argument about someone wey sabi sing pass. Biggest does not mean the best singer.
Back to the matter at hand.
Segun “The Pundit” Agbede went to Kano at the weekend to cover the premier league game involving Kano Pillars for Super Sport and he was gracious enough to bring us some kilishi in the office.
As a marketer through and through, some things struck me about the package. The kilishi seller must know one or two things about direct marketing.
1. It was well packaged. Most people in “ordinary” businesses do not think about image. They think because they are mechanics, moi moi seller, fried yam seller etc that they must look rugged and unkept. If you want to attract the type of customers that will pay you good money without stress, you have to look the part.
2. Dan Kennedy tells us all the time to always make an offer in our marketing materials. Your name and slogan is not enough. You must make an offer. An offer people will like to respond to. Take a look at the package. It says “Taste before you buy”.
3. I wrote not too long ago that one of the best ways to increase sales is to offer a money back guarantee. That is what the kilishi seller did. He gave a two month guarantee that the kilishi will remain intact all through. That will put your mind at rest if you were not going to consume the kilishi immediately.
So what do you think? How can you apply these principles to your own business?
No comments:
Post a Comment